When should I renew my brand?
July 11, 2023 | 40,00 EUR | answered by Ingo Hausdorf
Dear trademark attorney,
I am Hans Ehlert and have been running a small business specializing in the manufacturing and distribution of outdoor equipment for several years. Some time ago, I registered a trademark for my company to better protect my products and differentiate myself from competitors.
Now, I am wondering when I should renew my trademark. I've heard that trademarks are only valid for a certain period of time and that failure to renew could result in the trademark expiring. I am concerned that I may miss the deadline for renewing my trademark and face legal issues as a result.
Could you please explain to me how long a trademark is typically valid for and when I should renew it? Are there specific deadlines I need to adhere to in order to renew my trademark? And what happens if I fail to meet these deadlines?
I would greatly appreciate it if you could answer these questions and provide me with possible solutions to ensure that my trademark remains protected.
Thank you in advance for your assistance.
Sincerely,
Hans Ehlert
Dear Mr. Ehlert,
Thank you for your inquiry regarding the extension of your brand and the protection of your products in the field of trademark law. I am pleased that you are taking care of the legal protection of your brand and wish to avoid any potential legal issues.
A trademark is typically valid for a certain period of time, namely for ten years from the date of registration. After the expiration of these ten years, the trademark can be extended in order to continue protecting your products. The extension is usually also for a period of ten years. It is important to apply for the extension in a timely manner before the expiration of the protection period to ensure that your brand remains protected.
There are specific deadlines that you must adhere to in order to extend your trademark on time. Typically, the deadline for extension starts approximately six months before the expiration of the protection period. It is advisable to inform yourself early on about the exact deadlines and procedures for extending your trademark to avoid any problems. It is crucial not to miss the extension deadline, as this could lead to the expiration of your trademark and the removal of protection for your products.
If you miss the deadline for extending your trademark, there may still be the possibility of a late extension under certain circumstances. However, it is advisable to avoid this, as late extensions can incur additional costs and risks. Therefore, it is recommended to carefully monitor the deadlines for extending your trademark and take appropriate action in a timely manner.
I hope this information is helpful to you and that you are now better informed about extending your trademark. If you have any further questions or need assistance with extending your trademark, I am happy to help.
Best regards,
Ingo Hausdorf
Trademark Lawyer
