How often should I refresh my brand?
June 11, 2022 | 50,00 EUR | answered by Carsten Schlüter
Dear Trademark Attorney,
My name is David Nitsche and I am the owner of a trademark for my company. Several years ago, I successfully registered my trademark, but now I am unsure whether I should renew it. I have heard from various sources recently that it is important to regularly renew the trademark to protect it from trademark infringement.
My trademark is of great importance to my business, and I want to ensure that it remains protected. I am concerned that my trademark may expire and that I could potentially be at risk. Therefore, I am wondering how often I should renew my trademark and if there are specific time periods I should be aware of.
I would greatly appreciate it if you could provide me with some information and recommendations on this matter. Is there a specific duration after which a trademark renewal is necessary? What steps do I need to take to renew my trademark and what costs are involved?
Thank you in advance for your support and advice.
Sincerely,
David Nitsche
Dear Mr. Nitsche,
Thank you for your inquiry regarding the renewal of your brand. It is very important that you take care of protecting your brand in order to guard against brand piracy and ensure that your brand remains protected.
In general, a brand usually needs to be renewed every 10 years to maintain protection. This means that you must apply for an extension of your brand every 10 years to keep it valid. It is important to keep track of this timeframe, as problems can arise if the brand expires and you no longer have legal protection.
The steps to renewing your brand are relatively simple. You need to submit an application for the extension of your brand, providing the necessary information about the brand and the brand owner. This application must be submitted in a timely manner before the expiration of the protection period to ensure that the brand remains protected. The costs for renewing a brand may vary depending on the country and trademark office, so it is advisable to inquire in advance about the applicable fees.
It is also important to regularly monitor your brand to detect potential infringements by third parties early on and take action against them. If you find that someone is using your brand without permission, you should take legal action immediately to protect your rights.
In summary, it is advisable to renew your brand every 10 years to maintain protection and guard against brand piracy. Make sure to keep track of the deadlines for renewal and regularly monitor the use of your brand. If you have any questions or uncertainties, feel free to contact me or another specialized attorney in trademark law.
Sincerely,
Carsten Schlüter
