How can I protect my brand from product piracy?
August 13, 2023 | 45,00 EUR | answered by Helma Krause
Dear lawyer,
My name is Clara Hohenwarter and I have been successfully running a small business for several years, producing high-quality handmade fashion accessories. However, in recent months I have noticed an increase in my products being copied by other manufacturers and sold under similar brand names. This not only leads to a loss in sales, but also damages the reputation of my brand.
I am therefore very concerned about how to effectively protect my brand from product piracy in order to secure my products and my reputation. I have already tried to resolve the situation myself by contacting the manufacturers and threatening legal action, but without success.
Could you please recommend specific measures to protect my brand from product piracy? Are there any special trademark protection measures I should take to secure my intellectual property? How can I take action against the manufacturers who are copying my products and selling them under similar brand names?
I look forward to your professional advice and support in effectively protecting my brand. Thank you in advance.
Sincerely,
Clara Hohenwarter
Dear Mrs. Hohenwarter,
Thank you for your inquiry regarding the protection of your brand against product piracy. It is very frustrating that your handmade fashion accessories are being copied and sold under similar brand names in the market. This can not only lead to loss of sales, but also significant damage to the reputation of your company. It is important that you take appropriate measures to effectively protect your intellectual property.
First of all, it is advisable to register your brand with the German Patent and Trademark Office or the European Union Intellectual Property Office. By registering your brand, you will obtain exclusive rights to use the brand name for your products. If other manufacturers attempt to copy your brand or use similar brand names, you can take legal action against them.
Furthermore, you should ensure that your products are protected by design or copyright rights. By registering design or copyright rights, you can ensure that your products cannot be copied or imitated without your permission.
To combat manufacturers who copy your products and sell them under similar brand names, you should consult a specialized trademark attorney. An attorney can help you take action against product piracy and effectively defend your rights. For example, they can issue warnings, file injunctions, or claim damages.
It is important that you take the protection of your brand seriously and actively fight against product piracy. By following the above measures, you can effectively protect your brand and secure your intellectual property.
I hope this information is helpful to you and I am available for any further questions. Please do not hesitate to contact me if needed.
Best regards,
Helma Krause
Trademark Attorney
