How can I register my brand internationally?
May 3, 2024 | 60,00 EUR | answered by Albrecht Zellmann
Dear International Law Attorney,
My name is Felix Richter and I am the founder of a growing company specializing in the production and distribution of high-quality sports equipment. Over the past years, we have steadily expanded our market share and are now on a path of international expansion.
In order to effectively protect our brand and products abroad, I would like to register my brand internationally. However, I am unsure about the exact steps and processes involved and am concerned about potential legal pitfalls.
Currently, my brand is only registered nationally, which means it is only protected in my home country. However, as we are already present in multiple countries and have further expansions planned, it is crucial for me to secure international trademark rights to prevent possible trademark infringements and protect the reputation of our company.
Therefore, my question to you is: How can I register my brand internationally? What steps need to be taken and what costs should I expect? Which countries are particularly important for my industry and how can I most effectively protect my brand there?
I thank you in advance for your support and expertise and look forward to hearing from you.
Best regards,
Felix Richter
Dear Mr. Richter,
Thank you for your inquiry regarding the international registration of your brand. It is commendable that you are taking early steps to protect your brand overseas in order to avoid potential legal issues and secure the reputation of your company.
The international registration of a brand is typically done through the so-called Madrid Protocol. This agreement allows companies to protect their brands in multiple countries with just one application. Initially, you must register a national brand in your home country, and then apply for protection in other contracting countries through the Madrid System.
The exact steps for the international registration of your brand will depend on your home country and the countries where you seek protection. Therefore, it is advisable to consult a specialized law firm in trademark law to assist you in this complex process. The costs for international brand registration vary depending on the number of countries where you seek protection. It is important to clarify the costs in advance in order to plan your budget accordingly.
Regarding the key countries for your industry, I can generally say that it is worth registering in countries where your products are already being sold or where you have future expansion plans. Particularly important countries for sports goods could be the USA, China, Japan, and various European countries. An experienced international trademark attorney can advise you on which countries are particularly important for the protection of your brand.
I hope this information is helpful and I am available for any further questions. It is very positive that you are taking early steps to protect your brand overseas, and I wish you success in your international expansion.
Best regards,
Albrecht Zellmann
Attorney at Law specializing in International Law
